Content reoptimisation and content marketing strategy. Content is King. Objective - Depending upon the product or service content has to be made altered and optimized and then it has to be marketed to achieve the maximum target traffic. so, content marketing strategy has to be understood with patience. Day 31: Introduction to Content Marketing Defining content marketing, understanding its role, and exploring various content types. Day 32: Content Strategy Development Creating a comprehensive content strategy aligned with business goals and target audience. Day 33: Content Creation Process Develop high-quality and engaging content, including writing, visuals, and multimedia. Day 34: Content Distribution Channels Exploring various channels for content distribution, including owned, earned, and paid media. Day 35: Measuring Content Marketing Success Using metrics and analytics to evaluate the effectiveness of content marketing efforts. Day 36: The Art of Blogging Crafting compelling blog posts, understanding SEO for blogs, and building a blog audience. Day 37: Copywriting Essentials Mastering the art of persuasive writing for marketing purposes. Day 38: Copywriting for Different Platforms Adapting copywriting style for social media, email, and other digital marketing channels. Day 39: A/B Testing in Copywriting Experimenting with different copy variations to optimize messaging and conversion rates. Day 40: Practical Session - Content Creation Workshop Hands-on session creating blog posts, social media content, and email copies.

Email Marketing, Automation, and Call to Action Objective - Email users are increasing day by day so to reach your targeted audience or customer it becomes very important to market your product or services through email but more important is automation so that email or call to action becomes automated. Day 41: Introduction to Email Marketing Understanding the role of email marketing in the digital marketing ecosystem. Day 42: Building and Segmenting Email Lists Strategies for growing and segmenting email lists for targeted marketing. Day 43: Email Campaign Creation Designing effective email campaigns, including visuals, copy, and calls to action. Day 44: Automation in Email Marketing Implementing automated email workflows for efficiency and personalization. Day 45: Measuring Email Marketing Performance Analyzing email marketing metrics, optimizing campaigns, and improving open and click- through rates.

Learning working on Google Platforms Objective - Google stands as the biggest search in engine on the globe. being a giant it has multiple marketing products and it becomes important to learn the matrix of Google to run a campaign and go for a laser target digital marketing. Day 46: Introduction to Google Ads Understanding the Google Ads platform, its advertising options, and targeting capabilities. Day 47: Campaign Setup and Structure Creating effective ad campaigns, choosing the right campaign types, and structuring ad groups. Day 48: Keywords and Ad Copy Optimization Conducting keyword research, crafting compelling ad copies, and optimizing for better performance. Day 49: Bidding Strategies Exploring different bidding strategies and selecting the most suitable for campaign objectives. Day 50: Monitoring and Optimization Using Google Ads analytics to monitor campaigns, identify areas for improvement, and optimize for better results. Day 51: Setting Up Google Analytics Installing and configuring Google Analytics for websites and digital assets. Day 52: Understanding Google Analytics Reports Navigating through essential reports, interpreting data, and extracting actionable insights. Day 53: Conversion Tracking Implementing conversion tracking to measure and analyze user actions on websites. Day 54: Advanced Analytics Features Exploring advanced features of Google Analytics for in-depth analysis and reporting. Day 55: Practical Session - Google Analytics Workshop Hands-on experience in using Google Analytics, interpreting data, and making informed decisions. Day 56: Introduction to Google My Business Leveraging Google My Business for local SEO and enhancing online business visibility. Day 57: Optimizing GMB Listing Ensuring completeness, accuracy, and optimization of Google My Business listings. Day 58: Reviews and Reputation Management Managing online reviews, responding to feedback, and building a positive online reputation. Day 59: Local SEO Strategies Implementing local SEO techniques to improve search engine rankings for local businesses. Day 60: Measuring GMB Performance Using insights from Google My Business to evaluate the effectiveness of local SEO efforts.

Advance Digital Marketing Strategies and Tool Learning. Objective - When it comes to digital marketing there are so many platforms sources and tools that need to be learned properly to get the optimum result in the market so that are many other digital marketing strategies that need to be understood technically till depth.. Day 61: Understanding Influencer Marketing Defining influencer marketing, identifying suitable influencers, and understanding collaborations. Day 62: Influencer Outreach and Relationship Building Strategies for reaching out to influencers, building relationships, and negotiating partnerships. Day 63: Influencer Campaign Execution Planning and executing successful influencer marketing campaigns, tracking performance. Day 64: Measuring Influencer Marketing ROI Analyzing the impact of influencer marketing on brand awareness, engagement, and conversions. Day 65: Practical Session - Influencer Marketing Simulation Simulating an influencer marketing campaign, addressing challenges, and optimizing strategies. Day 66: Introduction to Advanced Analytics Tools Exploring tools beyond Google Analytics for more in-depth data analysis. Day 67: Social Media Analytics Tools Utilizing tools like Sprout Social, Hootsuite, or Buffer for comprehensive social media analytics. Day 68: SEO Analytics Tools Leveraging tools like SEMrush or Moz for advanced SEO analysis and competitor research. Day 69: Email Marketing Analytics Tools Exploring tools such as Mailchimp or HubSpot for detailed email marketing analytics. Day 70: Integrating and Streamlining Analytics Connecting various analytics tools for a unified view of digital marketing performance. Day 71: E-commerce Landscape Understanding the e-commerce industry, trends, and challenges. Day 72: Strategies for Online Retail Success Implementing effective digital marketing strategies tailored for e-commerce businesses. Day 73: Customer Journey Mapping in E-commerce Mapping and optimizing the customer journey for better online shopping experiences. Day 74: Retention Strategies for E-commerce Implementing customer retention strategies, including loyalty programs and personalized experiences. Day 75: Practical Session - E-commerce Marketing Simulation Simulating an e-commerce marketing campaign, focusing on driving sales and customer retention.

LIVE project handling with income generation. Objective - The actual motivation behind learning advanced digital marketing courses is generating your income through the knowledge that you have learned as a digital marketing professional. so a student will handle his own life project with income coming in into his bank account. Day 76: Client Interaction and Understanding Project Scope Techniques for effective communication with clients, understanding their goals, and defining project scope. Day 77: Planning the Live Project Developing a comprehensive project plan, setting milestones, and allocating resources. Day 78: Team Collaboration Strategies for fostering teamwork, assigning roles, and ensuring smooth collaboration among team members. Day 79: Project Documentation Importance of documentation, creating project reports, and maintaining a project log. Day 80: Q&A and Project Kickoff Addressing questions, and clarifications, and officially kicking off the live project phase. Day 81: Implementing Digital Marketing Strategies Applying the knowledge gained throughout the course to execute digital marketing strategies for the live project. Day 82: Monitoring and Optimization Constantly monitoring campaign performance, identifying areas for improvement, and optimizing in real-time. Day 83: Client Reporting Creating comprehensive and visually appealing reports for client updates and feedback. Day 84: Troubleshooting and Crisis Management Dealing with unexpected challenges, crisis management, and maintaining project momentum. Day 85: Project Review and Reflection Reflecting on the live project, evaluating successes and areas for improvement, and preparing for the next steps. Day 86: Income Streams in Digital Marketing Exploring various income streams within the digital marketing landscape. Day 87: Freelancing and Consulting Strategies for starting a freelancing career or consulting business in digital marketing. Day 88: Building a Personal Brand Importance of personal branding, creating an online presence, and positioning oneself as an expert. Day 89: Networking and Opportunities Leveraging networking opportunities, building professional relationships, and identifying potential collaborations. Day 90: Graduation and Future Plans Celebrating the completion of the ADDM course, discussing future plans, and providing Guidance for continued success.